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Building links: lots of benefits for your site

The most important thing that distinguishes a word document from an article on a website is its linkage to various other sites or documents available on the internet. Therefore links were the original functionality of web pages and are still the basis of the internet. With the increasing competition in all kinds of businesses including online business, benefits derived through on page optimization... [Read more]

On-Page and Off-Page Optimization

With the increased popularity and usage of the internet, web based businesses using SEO techniques gain a major advantage over their competitors. Two main kinds of search engine optimization that are most commonly being used are the on-page optimization and the off-page optimization. On-page optimization On-page optimization is the simplest of them and relates to the contents and elements present on... [Read more]

5 Ways To Use Reviews as Marketing Content!

If you are struggling with coming up with content for your marketing, then look no further! Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers. We know you are busy so we compiled a list of tips you can begin using: Write a backstory of a review to showcase your... [Read more]

The Importance of Building Trust with Reputation Marketing

You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend... [Read more]

9 Ways to Improve Your Web Design

What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your... [Read more]

Rise to the Occasion with a Clear Digital Marketing Plan

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer. What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have... [Read more]

Taking Advantage of Reputation Marketing to Gain Customer Trust

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust. And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients. Having... [Read more]

Social media: benefits are many

Although face book was discovered with a target to communicate with old college friends, but with the increasing popularity of the internet and social media the importance of social sites like face book to businesses has become inevitable. Businesses and individuals who do not use face book and others as a marketing strategy are on the way to missing numerous opportunities and thousands of new customers.... [Read more]

Yelp and Foursquare: on their way to popularity

With the numerous technological advancements and quick sources communication numerous people all over the world prefer to get complete information about a product or service before making any purchases. Yelp.com has made its share of contribution to this communication by helping people place their reviews and opinions about a product or service, so that other potential customers get an idea about them... [Read more]

Mobile websites: bringing profits for your business

With every passing minute the world markets are changing and so are the marketing trends. The popularity of the internet is not restricted to the use of PCs. With the extensive and growing use of mobile smart phones it is time for a mobile web explosion (mobile ready) all through the world. With over two billion mobile phone users all through the world it is very likely that the coming generations... [Read more]

Google listings and Yahoo local: benefits for both buyers and sellers

Competition is an inseparable part of life and innovation is the key to survive in the world of competition. The world of internet is full of people and businesses competing for visitors’ time. Google listings and yahoo local realized this fact and stood out with their innovative methods. Yahoo Local Listings is also an online advertising system, which provides businesses a large share of money from... [Read more]

Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble integrating advanced marketing tools and practices to... [Read more]

Innovation: the way to attract target customers

The nature of products and services desired by the customers is changing every day. Businesses that are capable of providing innovative products and services to the growing demands of the customers are the ones that survive the intense competition. Similar is the case with the tools and techniques used by businesses for advertising their products and services. Intelligent businessmen give special importance... [Read more]