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Building links: lots of benefits for your site

The most important thing that distinguishes a word document from an article on a website is its linkage to various other sites or documents available on the internet. Therefore links were the original functionality of web pages and are still the basis of the internet. With the increasing competition in all kinds of businesses including online business, benefits derived through on page optimization... [Read more]

On-Page and Off-Page Optimization

With the increased popularity and usage of the internet, web based businesses using SEO techniques gain a major advantage over their competitors. Two main kinds of search engine optimization that are most commonly being used are the on-page optimization and the off-page optimization. On-page optimization On-page optimization is the simplest of them and relates to the contents and elements present on... [Read more]

How to Drive More Foot Traffic to Your Local Business with an Online Presence

There are many things you can do to get more traffic to your door. One of the things that are surprising is that many local physical businesses don’t have, or don’t think they need local SEO, such as getting listed on major local business listings. Not having some type of online presence is a big mistake for companies. Take into consideration that more people are closely connected to their mobile... [Read more]

SEO Campaign Not Working? 3 Things Your SEO Provider Should be Doing for Your Business

If your search engine optimization (SEO) campaign isn’t going as well as you’d hoped for, you may not have the right SEO service provider for your business. Choosing an SEO provider should be done carefully to ensure the long-term success of your campaign, website, and business. It’s important to find a provider that not only has a strategy but who utilizes a strategy that is specific to the... [Read more]

Pay-per-click Advertising is the Key to Quick Digital Dominance

So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram. Maybe you have a blog out there as well, and you have started creating content for all of your online sites. But if you are a new to online business, and digital marketing,... [Read more]

Local Business Alert! The Local Search Results will Give You More Business Results

On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they? Are you visible in Google’s ‘Local Pack’ and expanded results? Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results... [Read more]

How to Leverage Digital Word-of-Mouth Marketing for Your Business

Many businesses seem not to be taking advantage of online word-of-mouth marketing. In fact, some businesses don’t understand how it can be leveraged so that they can take advantage of the huge rewards it brings. One thing to remember when it comes to word-of-mouth is that friends and family will believe what they hear from each other over any other form of advertising. Word-of-Mouth has moved to... [Read more]

Social media: benefits are many

Although face book was discovered with a target to communicate with old college friends, but with the increasing popularity of the internet and social media the importance of social sites like face book to businesses has become inevitable. Businesses and individuals who do not use face book and others as a marketing strategy are on the way to missing numerous opportunities and thousands of new customers.... [Read more]

Yelp and Foursquare: on their way to popularity

With the numerous technological advancements and quick sources communication numerous people all over the world prefer to get complete information about a product or service before making any purchases. Yelp.com has made its share of contribution to this communication by helping people place their reviews and opinions about a product or service, so that other potential customers get an idea about them... [Read more]

Mobile websites: bringing profits for your business

With every passing minute the world markets are changing and so are the marketing trends. The popularity of the internet is not restricted to the use of PCs. With the extensive and growing use of mobile smart phones it is time for a mobile web explosion (mobile ready) all through the world. With over two billion mobile phone users all through the world it is very likely that the coming generations... [Read more]

Google listings and Yahoo local: benefits for both buyers and sellers

Competition is an inseparable part of life and innovation is the key to survive in the world of competition. The world of internet is full of people and businesses competing for visitors’ time. Google listings and yahoo local realized this fact and stood out with their innovative methods. Yahoo Local Listings is also an online advertising system, which provides businesses a large share of money from... [Read more]

Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble integrating advanced marketing tools and practices to... [Read more]

Innovation: the way to attract target customers

The nature of products and services desired by the customers is changing every day. Businesses that are capable of providing innovative products and services to the growing demands of the customers are the ones that survive the intense competition. Similar is the case with the tools and techniques used by businesses for advertising their products and services. Intelligent businessmen give special importance... [Read more]