Building links: lots of benefits for your site

The most important thing that distinguishes a word document from an article on a website is its linkage to various other sites or documents available on the internet. Therefore links were the original functionality of web pages and are still the basis of the internet. With the increasing competition in all kinds of businesses including online business, benefits derived through on page optimization... [Read more]

On-Page and Off-Page Optimization

With the increased popularity and usage of the internet, web based businesses using SEO techniques gain a major advantage over their competitors. Two main kinds of search engine optimization that are most commonly being used are the on-page optimization and the off-page optimization. On-page optimization On-page optimization is the simplest of them and relates to the contents and elements present on... [Read more]

4 Warning Signs that Your Website Needs a Redesign

Here at Strategic Marketing Solutions Inc., we want to make sure your business looks irresistible online. Our experts have compiled a list of 4 warning signs that your website might need a total redesign. 1. Your site takes more than 3 seconds to load If your site takes longer than two seconds to load, you can not expect people to sit around and wait for the content to show up. According to a survey... [Read more]

The Voice of Your Customers is a Valuable Marketing Tool

Digital marketing generally means getting the word out online about your brand and getting customers to see why they should buy from your business. But in today’s hyperconnected world, your customers can also shape the reputation of your business online in (nearly) real time. This is very important as 77% of consumers read online reviews before making a decision. While talking about how good your... [Read more]

Why do Digital Marketing Campaigns Fail?

Do you recognize any of the following signs? 1. You’re not visible on search engines and if you are visible, no one clicks to visit your website. 2. If visitors do click through and visit your website, they leave almost immediately. 3. You’re getting clicks, and website visitors aren’t leaving your website, but they’re not buying anything! Sound Familiar? I’m sure you’re asking,... [Read more]

Online Advertising Benefits Over Traditional Advertising

There are many benefits to doing online advertising over the traditional model. One of those is the cost between the two. Traditional advertising, such as billboards or television spots (commercials) can cost quite a bit of money for a single 30-second spot. Online advertising uses a platform where you are charged by how many times an ad is clicked. This is called Pay-per-click or ‘PPC’ advertising.... [Read more]

5 Reasons you should be using Remarketing

What is it? Remarketing is a type of online advertising that allows you to recapture the interest of a customer who has previously visited your website. After someone visits your website, remarketing allows you to follow them around as they continue to browse and then position your ads right in front of them! That’s a very effective marketing technique! Five Benefits of Remarketing: 1. It provides... [Read more]

Social media: benefits are many

Although face book was discovered with a target to communicate with old college friends, but with the increasing popularity of the internet and social media the importance of social sites like face book to businesses has become inevitable. Businesses and individuals who do not use face book and others as a marketing strategy are on the way to missing numerous opportunities and thousands of new customers.... [Read more]

Yelp and Foursquare: on their way to popularity

With the numerous technological advancements and quick sources communication numerous people all over the world prefer to get complete information about a product or service before making any purchases. Yelp.com has made its share of contribution to this communication by helping people place their reviews and opinions about a product or service, so that other potential customers get an idea about them... [Read more]

Mobile websites: bringing profits for your business

With every passing minute the world markets are changing and so are the marketing trends. The popularity of the internet is not restricted to the use of PCs. With the extensive and growing use of mobile smart phones it is time for a mobile web explosion (mobile ready) all through the world. With over two billion mobile phone users all through the world it is very likely that the coming generations... [Read more]

Google listings and Yahoo local: benefits for both buyers and sellers

Competition is an inseparable part of life and innovation is the key to survive in the world of competition. The world of internet is full of people and businesses competing for visitors’ time. Google listings and yahoo local realized this fact and stood out with their innovative methods. Yahoo Local Listings is also an online advertising system, which provides businesses a large share of money from... [Read more]

Only 36% of Organizations Use Advanced Marketing Tools and Practices. Are you One of Them?

A Harvard Business Review Survey found that only 36% of organizations use some advanced tools and practices, but they are mostly underutilized or disconnected. And that only 15% of companies use advanced marketing tools, analytics, and practices widely for more effective marketing and sales efforts. Are you in the 15%, or are you having trouble integrating advanced marketing tools and practices to... [Read more]

Innovation: the way to attract target customers

The nature of products and services desired by the customers is changing every day. Businesses that are capable of providing innovative products and services to the growing demands of the customers are the ones that survive the intense competition. Similar is the case with the tools and techniques used by businesses for advertising their products and services. Intelligent businessmen give special importance... [Read more]