An optimized website means that it is structured, coded, designed, and has content published in a way that will allow Google to rank it.

Why is this important? Well, if Google can read your website correctly and interpret your content then it will understand the product or service that you are selling and so present it to your potential customers searching on the Web.

So, how do you ensure your website is optimized? Certain basics need completing such as keyword research, great content, and some technical criteria that a consultant can help you with such as tags, architecture, crawlability, among many other things.

Every worthwhile endeavor takes some amount of effort. Such is the case with optimizing your website to gain more visibility and traffic.

Think about your own experience when searching for information or a particular product. You will most likely click on the top results on the first page never bothering to check the second page when a list of results appears on the screen that “matches” what you’re looking for.

In today’s fast-paced world, customers have access to more information than ever, and they want results quickly. This means that they will choose from the top of the list, which is where you want your site to be.

Optimizing your site can get you there. This ongoing process requires regular maintenance and changes.

SEO rapidly evolves. So keeping up with the changes with your SEO consultant will give you an edge over your competitors.

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Do you think your PPC campaigns aren’t optimized to the fullest? How much is your ROAS (Return on Ad Spend)? What is your CTR (Click-through Rate)? What’s your Cost per Acquisition? What’s your Abandonment Rate?

We will perform the evaluation, identify the problems and recommend the next steps to take.

Your PPC campaigns should be getting an unprecedented boost under capable hands now that Google Optimize and Google Surveys 360 work with Google AdWords!

Google Optimize facilitates the A/B testing of your AdWords PPC landing pages and landing page elements and shows you which site experiences engage and delight your customers. It will also give you the solutions you need to deliver them. Google Surveys 360, on the other hand, enables you to directly ask questions to your remarketing lists to help you understand what worked best for them and what didn’t.

You’ll get richer insights from your AdWords to take action on with Google Optimize and Google Surveys 360.

Pay-per-click (PPC) is an internet marketing advertising model where businesses or individuals who want pay a certain amount of money every time your ad is clicked.

This is a way of buying extra targeted visits for your website. The sponsored ads that typically appear on the top list of the results from a Google search are what we call AdWords PPC.

PPC is highly cost-effective. You only per for the clicks. Your ads that don’t get clicked, get exposure!

Will PPC increase traffic to my website?
Yes. PPC has proven to increase visitors to websites by 300%.

Will it increase the sales I make when potential customers visit my website?
Yes. PPC visitors are 50% more likely to purchase something compared to those customers who stumble upon your website.

What about my brand?
Search ads can increase brand awareness by 80%. That’s Huge!

PPC results are phenomenal. Contact us for more information.

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to.

1. Your prospective customers look online before buying!
Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out!

2. It works!
Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers!

3. It levels the playing field.
If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters.

4. It’s cost-effective. You do not have money to waste.
Wouldn’t it be great if every lead who viewed your product or service was a serious buyer looking to purchase? With digital marketing, all your potential customers are targeted and looking for your product or service. Google states a 2.8 times higher revenue growth for companies that use digital marketing techniques.

5. Track potential customers.
You can track customers from the first interaction. Imagine if you could follow your potential customers around and keep promoting your product. Digital marketing will do that for you.

Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new customers acquired during that particular period.

If you invested $1000 in marketing/sales in a one month period and acquired 10 new customers as a direct result of that marketing and promotion, then your acquisition cost is $100 per new client.

All successful businesses measure their acquisition costs. Luckily, promotional activity on the web can be measured very accurately.

Make sure that the pricing of your products and services cover you CAC.
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