If you are struggling with coming up with content for your marketing, then look no further!

Your reviews can be a source of inspiration. Using your reviews as marketing content can help promote your reputation, which in turn helps you to gain the trust and loyalty of your customers.

We know you are busy so we compiled a list of tips you can begin using:

Write a backstory of a review to showcase
your values, feature an employee, and to appreciate the customer.

Gain the trust of your target audience by showcasing your values, featuring employees and appreciating the customer.

2. Create a storyline around a sequence of reviews and publish it as an article

Storytelling is a great way to get the attention of potential customers. Formulate stories that are relatable and attracting to your target audience. Leave your audience wanting more of your company.

3. Create videos based on your reviews

Create short videos thanking your customers for their positive reviews.

4. Post your positive reviews on your website

Feature your positive reviews on the front page of your website.

5. Post your positive reviews on social media

Post your positive reviews on social media for everyone to see.

Want to learn more? Don’t hesitate to call or email us with your questions.

(919) 906-6785, smsinc@nc.rr.com

You might not know that there are many places out there where people can leave reviews telling their experience with your business.

Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away.

In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews.

Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are being left.

You should never let a bad review go unchecked. This can show people that you don’t care, and are likely guilty as charged. And some businesses have been completely destroyed by bad reviews.

Don’t let this happen to your business. Contact us now and let us help you with a solid review management strategy that will help you build trust with potential customers.

smsinc@nc.rr.com
Brian Weathers

What makes an effective web design?

Is it the visual elements, or is it the functionality?

Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”

Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your existing website to ensure you are getting the most bang for your buck.

Purpose and Function

An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website.

Communication and Interaction

Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback form should also be easily accessible.

Intuitive Navigation

Navigation is a core element in which your website is built upon. The navigation should make sense to your visitors whatever path they wish to take. Navigating from point A to C based on the customer’s journey should flow smoothly without any barriers or friction. Ensure your customers can find the information they are looking for within 3 clicks or less.

Design Consistency

Each design element should match throughout the entire website. This means your headlines, colors, and so forth should all have the same look and feel. Take the time to plan out every detail to ensure your message is consistent throughout.

F-Pattern design & Grid-Based Layout

Ensure your page elements are arranged in a way that is natural for the eye. Studies have shown that people view pages in an “F” shaped pattern. Arrange your content based on a grid to create content that is both aligned and balanced.

Typography and Readability

The text is one of the most vital elements to a website, providing users with necessary information, and providing content for SEO. Create visually engaging type by using attractive and readable typefaces.

Color palette and imagery

Use a well thought out color pallet to enhance your user’s experience. Use contrasting colors for the background and text, while implementing vibrant colors for buttons and headlines to draw the user’s attention.

Mobile-friendliness

The number of devices that users are viewing websites from has increased dramatically over the past few years. Ensure your website is built with a responsive layout.

Loading speed

Take the time to ensure your website is loading at lightning speed. User’s hate when it takes more than just a few seconds to load a page.

Learn more by contacting us at smsinc@nc.rr.com.

How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? Call us today at (919) 906-6785, and we can help you shine!

http://StrategicMSI.com

Any smart business that is keeping up with current business trends will know all about how reputation marketing can affect their business, and how it directly affects things like customer retention, brand awareness, and most importantly, consumer trust.

And if you aren’t taking advantage of online review sites for your business, you could be missing out on gaining more customers and clients.

Having a good reputation marketing strategy where you have someone manage the aspects of online reviews can be very rewarding especially when it comes to building trust for your brand.

Getting listed on these review sites is the first step in wowing potential customers, and at the same time showing these future prospects that you care about your brand, and care about customer experience. If you don’t do this, your competition will, and are already likely taking advantage of getting positive reviews.

If you are interested in getting started on improving your online reputation, then contact us today.

Don’t wait a minute longer to find out that your business has unchecked reviews online. Take control of your reputation marketing strategy now.

Contact us at smsinc@nc.rr.com and we will help you get started with 5 easy steps to immediately improve your business reputation.

Brian Weathers
smsinc@nc.rr.com

1. Sixty-three percent of local businesses said they were going to invest in a mobile-friendly website in 2017. Why? Because 80% of internet users browse on their smartphones. If your site is not mobile responsive, then you are not in the game.

Get a mobile-friendly website now!

2. Ninety-three percent of customer buying decisions are influenced by Social Media. Customers trust peer recommendations. Positive comments on Social Media work! You should be connected with your best customers in social media so they can easily recommend you.

Set up your social media accounts now and get active!

3. Active blogs generate 67% more leads! Blog sites are perfect for interacting with your customers on a more personal level. Are you actively blogging?

Start blogging right now!

4. Four times as many potential customers would rather watch a video about your service/product than reading about it. Videos work because they are more interesting and easier to absorb, in addition to being easily shared! How many videos are on your site? Do you have a YouTube Channel?

Get into video marketing now!

5. Thirty percent of small businesses do not bother to measure their return-on-investment (ROI) following their digital marketing campaigns. That’s madness! How do you know if you are doing the right thing?

Contact me at smsinc@nc.rr.com and I’ll show you not only how to measure ROI, but to make your digital marketing work to produce ROI in the first place!

Today’s customers are not only sticking with one social media site. Your target audience is active on many different sites every single day. Actually here are some statistics from a recent study that show just that:

– 28% are on 1 site
– 24% are on 2 sites
– 16% are on 3 sites
– 8% are on 4 sites
– 4% are on 5 sites

Now that you know that your potential new customer is constantly using multiple social media channels, what does that mean for you?

It means that you also need to be visible to them on multiple social media websites! But how are you supposed to know which channel is right for you?

Here is a breakdown of who is using each of the top social media channels according to Pew Internet Research:

Facebook:

– 82% of online adults between 18-29
– 72% of all adult internet users
– 62% of the whole adult population
– Especially popular with women

LinkedIn:

– 25% of adult internet users
– 46% of online adults who are college graduates use LinkedIn
– Popular with those with high household incomes

Twitter:

– 23% of all internet users
– 30% of online adults under 50
– Most common in urban areas

These statistics show that you could have access to many new customers by simply expanding your social media presence to other networks. We strongly urge you to add your business to more social media sites so that you can begin reaching more of your target audience today!

If you have any questions or want more information on social media marketing visit http://StrategicMSI.com or reach out to us at smsinc@nc.rr.com.

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business. We at Strategic Marketing Solutions Inc. are equipped with the knowledge and resources to help you reach your customers through Twitter.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

You have created the perfect search engine optimization for your website. You have done everything right, everything you were supposed to do. But why are you not seeing any new traffic?

On average it takes between 6-9 months for SEO to begin to become effective. But you don’t have to just sit around and wait during that time, you can use Google Adwords!

1.Google Adwords

Skip the wait, Google Adwords will allow you to see a rise in the traffic on your site within one or two days! You will need to create a strong copy, a target audience, the correct bid, and proper optimization. Then you will be able to watch your targeted customers build up the traffic on your site.

Having a Facebook page is a great step for your business, but it can also take a year or even longer to build a strong presence on the social media site. Even after you build a following it can still be hard to reach new customers, unless you are using Facebook Ads!

2. Facebook Ads

Facebook ads not only allow you to become more visible, they allow you to be seen by your target audience. You get to choose your audience by location, age, gender, and interest. With these highly specific targeting tools, you no longer waste your advertising spending on people outside of your target audience. You can even send viewers straight to your website from the ad.

For more information on getting new traffic today visit us at http://StrategicMSI.com

Is a low website conversion rate getting in the way of your business’s success? Here are 15 of our tips to optimize your conversion rate:

1. Find your value proposition. What is it that makes you different from your competitors? Why are you the best choice? Whatever it is, make it central.

2. Have a clear headline. Your headline is the first thing your customers will see on your landing page. Make sure it’s easy to understand and gets your point across.

3. Feature your phone number prominently. Make it easy to find and use a big font to let them know you are accessible.

4. Add a video. A 2-3 min video that explains benefits and features or shows your product in action will capture the attention of your site visitors.

5. Get rid of those cheesy stock photos. Stock photos may be high quality, but they look fake, damaging your credibility.

6. Reduce required form fields. Don’t make your customers put in any more information than the bare minimum of what you need to know. The less work they have to do, the more likely they are to do it.

7. Put your Call-to-Action (CTA) above the fold. Your site visitors should be able to see it without scrolling down.

8. Use a CTA button instead of a link. Text links can be hard to spot. Using a button makes your CTA stand out.

9. Use a contrasting color for your CTA button. Make your CTA button even more visible by choosing a color that contrasts with the rest of your website’s color scheme.

10. Utilize your CTA button’s text. Instead of a plain old “submit,” use your button text to tell your visitors what to expect after they click that button with text like “get started!”

11. Create urgency. Limited-time incentives give your customers a reason to take action now.

12. Display “real” testimonials. Show that your testimonials aren’t fake by using full names and pictures.

13. Display your award badges. Show off any honors you’ve gotten to add wow factor.

14. Add trust badges. Boast about the great reviews you’ve gotten on sites like Yelp, Facebook, or the Better Business Bureau.

15. Add a live chat feature. Live chat support adds value.

We understand that business owners like you are pressed for time. We’re here to help! Contact us today.