The most important thing that distinguishes a word document from an article on a website is its linkage to various other sites or documents available on the internet. Therefore links were the original functionality of web pages and are still the basis of the internet. With the increasing competition in all kinds of businesses including online business, benefits derived through on page optimization techniques have come to a standstill. Nowadays, internet marketers’ use off page optimization techniques for generating traffic to their site and links are the primary tools used for off page optimization, thus increasing sales and profitability. Following are a few benefits of using links:
1. Increases the usability of internet.
Links help to increase the usability of the internet by providing simple navigation and routing between text and articles on a website. Apart from regular site navigation links help in linking an article to other important documents, like definitions, without interfering with the flow of the initial search.
2. Directs traffic to website.
Users surfing a particular site develop trust in it and click links provided on these sites move directly on to those links. The traffic on a particular site can thus be directed to other sites created by the owner or other site creators.
3. Enhances the trust of Search Engine in your site.
The most important factor that determines the trust of Search engine on a particular site is its link score. More is the number of links provided on a site, higher will its ranking in the search engine results. Links are the most popular way of increasing the trust of search engine on your site.
4. Help in building users’ trust.
Links of your site on popular sites helps to increase users’ trust in you and products offered by your site. This is due to the established reputation of those sites and your linkage with them.
5. Provides information about your site
Both robots of the search engines and the visitors identify the content of discussion by reading the name of your link on other sites. This helps them to decide whether or not they would like to visit your site and in diverting target viewers to your site.
6. Links add value to your site
In the virtual world, websites are your property, and thus have value in terms of cash. The saleable value of your website depends upon the amount of traffic it is capable of generating in a particular period of time. Adding links of various similar or related sites helps in increasing the traffic, which in turn increases the salability of the website.
If you are planning to begin your own site don’t forget to add other related links to it. This will not only help others to enhance their business, but will surely increase traffic on your site.
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