Search Engine Optimization (SEO)
Great website design can set your business apart from your competition, but if your potential customers cannot find you on the search engine result pages, then your online marketing strategy is incomplete. At Strategic Marketing Solutions we believe that without the right internet marketing plan your website will not provide enough visitors to sustain your business.
To start all of our clients get a free in-depth online marketing analysis before any recommendations can be made. We have found that most websites are designed in such a way to be user friendly and pleasing to the eye but are missing key ingredients in the code that the search engines bots are looking at behind the scenes. On-page optimization is extremely critical and needs to be complete before any (off-page) linking programs can be started.
Here at strategic Marketing Solutions we don’t usually consider the packaged approach that some SEO company’s use, we only create customized optimization plans for our clients because every online business is unique in their own way. Business location plays a major factor in deciding which keywords will be optimized. Here in the Raleigh area of North Carolina we are surrounded by many communities and have a large enough population density to allow many types of businesses to thrive online. With that in mind long tail keyword phrases with individual cities/towns may be the best approach to driving sufficient traffic to the target website property..
If you want to dominate a local business niche with fewer keywords, then we would build a plan to concentrate on only those particular communities. If your business overall has more regional customers and competition, then we could possibly take a statewide or regional keyword approach. For businesses that have a national presence and have keywords that are extremely competitive, then they would need a longer term complex linking approach to help them be competitive and rank high enough. For specific businesses such as large E-commerce stores, a global customized linking program would be the ideal choice.
Here at Strategic Marketing Solutions, we take Search Engine Optimization very personal and will customize a unique strategy to fit your overall objectives and budget. No matter how you look at it, Search Engine Optimization should be an integral part of your overall plan to help drive targeted visitors to your website property. We’re here to help keep your online goals front and center and we understand how to achieve them.
When you choose Strategic Marketing Solutions to provide you with a service, you are not just purchasing that service, but rather investing in a partnership with a professional group who will dedicate their time to insure you are successful.
We offer our service here in Wake Forest, Raleigh, Cary, Durham, Charlotte NC
Please call us today to arrange your free internet marketing analysis (919) 906-6785