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Tag Archives: Customer Acquisition

The Why and How of LinkedIn for B2B Leads

It seems that in social media lists, LinkedIn is always thrown at the end as another, lesser, option to the bigger sites. However,…
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Are You Wasting Money? What is Your Customer Acquisition Cost?

Your Customer Acquisition Cost or CAC is the total cost spent on acquiring new customers (marketing/sales expense) divided by the number of new…
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